Privacy Policy

1) Introduction and contact details of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the processing of your personal data during your use of our website. Personal data is any data that can identify you personally.

1.2 The data controller for this website in accordance with the General Data Protection Regulation (GDPR) is:

Kemetica GmbH Zurich, Switzerland

Email: info@kemetica.ch

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Collection of data when the user visits our website

2.1 If the user uses our website solely for informational purposes, that is, if they do not register or transmit information to us in any other way, we only collect the data that the user's browser transmits to the server of the site (the so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to show you the website:

The website visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymous form)

The processing is carried out in accordance with Article 6, paragraph 1, letter f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be transmitted or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the string "https://" and the padlock icon in the browser line.

3) Cookies

To make your visit to our website more interesting and to allow the use of certain functions, we use cookies, which are small text files that are stored on the user's device. In some cases, these cookies are automatically deleted after closing the browser (the so-called "session cookies"), while in other cases, these cookies remain on your device for a longer period and allow you to save page settings (the so-called "persistent cookies"). In the latter case, you can find the retention period in the overview of the cookie settings in your web browser.

If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Article 6, paragraph 1, letter b) of the GDPR for the performance of the contract, in accordance with Article 6, paragraph 1, letter a) of the GDPR in case of consent, or in accordance with Article 6, paragraph 1, letter f) of the GDPR to safeguard our legitimate interests in the best possible functionality of the website and in a customer-oriented design of the page visit.

You can set your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contact Communication Platforms

4.1 Calendly

To provide an online appointment booking function, we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA.

For the purpose of booking appointments, we collect the first and last name, as well as the email address (and, if applicable, the phone number if you want a phone appointment) in accordance with Article 6, paragraph 1, letter b) of the GDPR and transmit it to the provider according to Article 6, paragraph 1, letter f) of the GDPR based on our legitimate interest in effective customer management and efficient appointment management and stored for the organization of appointments.

After the appointment has been set or after the expiration of the agreed appointment period, your data will be deleted by the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of the visitors to our site and prohibits unauthorized disclosure to third parties.

For data transfers to the United States, the provider has adhered to the EU-U.S. Privacy Shield framework, which ensures compliance with the European level of data protection based on a decision of adequacy by the European Commission.

4.2 Personal Data

Personal data is collected when you contact us (e.g., via contact form or email). The data collected when using a contact form can be viewed in the respective contact form. This data will be stored and used exclusively for the purpose of responding to your inquiry or contacting the user and the related technical administration.

The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Article 6, paragraph 1, letter f) of the GDPR. If your contact is aimed at concluding a contract, the further legal basis for the processing is Article 6, paragraph 1, letter b) of the GDPR. Your data will be deleted after processing your request. This applies if it can be inferred from the circumstances that the facts in question have been clarified definitively and provided there are no legal obligations to the contrary.

5) Use of customer data for direct marketing

5.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of additional data is voluntary and will be used to address the user personally.

At the time of subscribing to the newsletter, we store your country, as well as the date and time of registration, in order to trace any misuse of your email address later. The data we collect at the time of subscription to the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named at the beginning. After cancellation, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond that, as permitted by law and which we inform you of in this declaration.

5.2 Sending the newsletter via email to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for goods or services similar to those already purchased from our range via email. The processing of data is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6, paragraph 1, letter f) of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object at any time to the use of your email address for the aforementioned advertising purpose with effect for the future by sending a message to the responsible person indicated at the beginning. For this purpose, the transmission costs are only incurred according to basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.

5.3 Advertising by mail

Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address, and, if we have received this additional information from you in the context of the contractual relationship, your title, academic degree, year of birth, and professional, sectoral, or commercial title according to Article 6, paragraph 1, letter f) of the GDPR, and to send you offers and interesting information about our products by mail.

You can object at any time to the storage and use of your data for this purpose.

6) Web analysis services

6.1 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows for the analysis of the user’s use of our website.

By default, Google Analytics sets cookies when you visit the website, which are stored on your device as small text files and collect certain information. The scope of this information also includes your IP address, which, however, is abbreviated by Google by the last digits to exclude a direct personal reference.

The information is transmitted to Google’s servers and processed there. Transfers to Google LLC based in the United States are also possible.

Google uses the information collected on our behalf to evaluate the use of the website by the user, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by the user’s browser in the context of Google Analytics will not be merged with other Google data. The data collected in the context of using Google Analytics will be stored for a period of two months and then deleted.

All the processing described above, particularly the setting of cookies on the used end device, will only take place if the user has given us their explicit consent in accordance with Article 6, paragraph 1, letter a) of the GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. The user can revoke their consent at any time with effect for the future. To exercise the right of withdrawal, please disable this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of the visitors to our site and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics is available at https://policies.google.com/privacy and at https://policies.google.com/technologies/partner-sites.

6.2 Demographics

Google Analytics uses the special "demographic features" function and can use it to create statistics that provide statements about the age, gender, and interests of the site visitors. It does this by analyzing advertising and third-party information. This allows for the identification of target groups for marketing activities. However, the collected data cannot be assigned to a specific person and will be deleted for a period of two months after storage.

6.3 Google Signals

As an extension of Google Analytics, Google Signals can be used on this website to generate cross-device reports. If the user has activated personalized ads and linked their devices to their Google account, Google can, with the user's consent to the use of Google Analytics in accordance with Article 6, paragraph 1, letter a) of the GDPR, analyze the user's usage behavior across multiple devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable personalized ads in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/. For more information on Google Signals, visit the following link: https://support.google.com/analytics/answer/.

7) User ID

As an extension of Google Analytics, the "User IDs" function can be used on this website. If the user has consented to the use of Google Analytics 4 in accordance with Article 6, paragraph 1, letter a) of the GDPR, has created an account on this website, and has logged in with this account on different devices, their activities, including conversions, can be analyzed across all devices.

8) Site functionality

8.1) Video Calls with Google

To conduct meetings, video conferences, and/or online webinars, we use the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This may also involve a transfer to the servers of Google LLC in the United States.

The provider processes various data, with the scope of the processed data depending on the data shared before or during participation in an online meeting, video conference, or webinar. Your data as a participant in the communication will be processed and stored on the provider's servers. This may include, but is not limited to, access data (name, email address, phone number (optional), and password) and session data (subject, subscriber's IP address, device information, description (optional)).

In addition, contributions from participants' video and audio, as well as voice input in chats, may be processed.

For the processing of personal data necessary for the performance of a contract with the user (this also applies to processing operations necessary for the performance of pre-contractual measures), Article 6, paragraph 1, letter b) of the GDPR serves as the legal basis. If you have given us your consent to the processing of your data, the processing will be carried out on the basis of Article 6, paragraph 1, letter a) of the GDPR. The user can revoke their consent at any time with effect for the future.

Moreover, the legal basis for processing data during the conduct of meetings, video conferences, or online webinars is our legitimate interest in the effective conduct of the meeting, webinar, or online video conference according to Article 6, paragraph 1, letter f) of the GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of the visitors to our site and prohibits unauthorized disclosure to third parties.

8.2) Google Forms

To conduct surveys or online forms, we use the services of the following provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.

In addition to transmitting the data to the provider's headquarters mentioned above, data may also be transmitted to: Google LLC, USA.

The provider allows us to design and evaluate surveys and online forms. In addition to the respective personal data entered in the forms, information about the operating system, browser, date and time of the visit, the referring URL, and the IP address are collected, transmitted to the provider, and stored on the provider's servers.

The information entered in the forms is password-protected to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the form.

In the case of processing personal data necessary for the execution of a contract with the user (this also applies to processing operations necessary for the execution of pre-contractual measures), Article 6, paragraph 1, letter b) of the GDPR serves as the legal basis. If the user has provided us with consent for the processing of their data, the processing is carried out on the basis of Article 6, paragraph 1, letter a) of the GDPR. Consent given can be revoked at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of the visitors to our site and prohibits unauthorized disclosure to third parties.

9) Plugins and tools

9.1) YouTube with enhanced privacy

This website incorporates videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When the user visits one of our websites in which YouTube is integrated, a connection to YouTube's servers is established. The YouTube server is informed about which of our pages you have visited. If you have logged into your YouTube account, you allow YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. Videos played in enhanced privacy mode are not used to personalize browsing on YouTube, according to YouTube. Also, ads displayed in enhanced privacy mode are not personalized. No cookies are set in enhanced privacy mode. Instead, however, the so-called local storage elements are stored in the user's browser, which, similar to cookies, contain personal data and can be used for recognition. Details about the enhanced privacy mode are available here: https://support.google.com/youtube/answer/171780.

If necessary, after activating a YouTube video, further data processing operations may be triggered, over which we have no influence.

YouTube is used in the interest of presenting our online offerings attractively. This constitutes a legitimate interest in accordance with Article 6, paragraph 1, letter f) of the GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Article 6, paragraph 1, letter a) of the GDPR and § 25, paragraph 1, of the TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprint) according to the TTDSG. Consent can be revoked at any time.

For more information on YouTube's privacy practices, please refer to the privacy policy at: https://policies.google.com/privacy.

The company is certified under the "GDPR (EU-U.S. Data Privacy Framework)." The DPF is an agreement between the European Union and the United States aimed at ensuring compliance with European data protection standards for data processing in the United States. Any company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt000000001L5AAI&status=Active.

10) Rights of the data subject

10.1) Applicable data protection law grants the user the following rights concerning their personal data, referring to the cited legal basis for the respective conditions of exercise:

Right of access according to Art. 15 GDPR;
Right of rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to information according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw consent granted according to Article 7, paragraph 3, of the GDPR;
Right to lodge a complaint according to Article 77 of the GDPR.

10.2) Right to object

IF, IN THE CONTEXT OF AN INTERESTS BALANCING, WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREVAILING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF THE USER EXERCISES THEIR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE DEMONSTRATE THE EXISTENCE OF COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE THE INTERESTS, RIGHTS, AND FUNDAMENTAL FREEDOMS OF THE USER, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. THE OBJECTION CAN BE EXERCISED AS DESCRIBED ABOVE.

IF THE USER EXERCISES THEIR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing, and, if applicable, also based on the respective statutory retention period (e.g., retention periods according to commercial and tax law).

In the case of processing personal data based on explicit consent according to Article 6, paragraph 1, letter a) of the GDPR, the data in question will be stored until the consent is revoked.

If statutory retention periods are provided for data processed under legal or quasi-contractual obligations based on Article 6, paragraph 1, letter b) of the GDPR, such data will be regularly deleted after the expiration of the retention periods, provided that they are no longer necessary for the performance of the contract or the initiation of a contract and/or that there is no legitimate interest on our part for further retention.

In the case of processing personal data based on Article 6, paragraph 1, letter f) of the GDPR, such data will be stored until the exercise of the right to object under Article 21, paragraph 1, of the GDPR, unless we can demonstrate the existence of compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the user, or the processing is necessary for the establishment, exercise, or defense of a right in legal proceedings.

In the case of processing personal data for direct marketing purposes based on Article 6, paragraph 1, letter f) of the GDPR, such data will be stored until the exercise of the right to object under Article 21, paragraph 2, of the GDPR.

Unless otherwise indicated in the specific information provided in this Privacy Policy about particular processing situations, the personal data stored will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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